ARABIAN TIMES NEWS NETWORK
In a landmark move to bolster Oman’s stature as a premier year-round tourism destination, the Oman Tourism Development Company (OMRAN Group), the government’s executive arm for tourism, has signed a term sheet with TUI Group, a global leader in tourism and travel. This strategic alliance marks a pivotal step toward realizing Oman Vision 2040, which prioritizes tourism as a cornerstone of sustainable economic growth, job creation, and foreign investment.
The term sheet outlines the framework for a comprehensive partnership, with negotiations and regulatory approvals to follow. At its core, the collaboration aims to develop five world-class hotels and resorts in Dhofar Governorate, set to welcome international guests by 2028. These properties will operate under TUI’s renowned brands, ROBINSON, TUI Blue, RIU, Jaz, and The Mora, offering diverse, high-quality hospitality experiences tailored to global travelers. This initiative will significantly enhance Dhofar’s appeal, positioning it as a competitive, year-round destination.
Salim Mohammad Al Mahrouqi, Oman’s Minister of Heritage and Tourism, hailed the agreement as a milestone in elevating Oman’s global tourism profile. “This partnership with TUI Group aligns with our vision to create exceptional tourism experiences, attract more visitors, and generate high-quality employment opportunities,” he said. “By combining international expertise with local vision, we are unlocking Oman’s potential as a sustainable, year-long destination, driving impactful economic growth.”
Sebastian Ebel, CEO of TUI Group, emphasized Oman’s promise as a unique tourism hub. “Our collaboration with OMRAN Group will create a destination that stands out for its quality, sustainability, and authenticity, much like our integrated projects in West Africa, Central America, and Asia,” he stated. Peter Krueger, TUI’s Chief Strategy Officer and CEO of Holiday Experiences, highlighted the growing demand from international travelers, noting that the alliance will open new tourism opportunities in the Sultanate. The partnership envisions a joint venture with OMRAN Group and TUI Group each holding a 45% equity stake, and a private investor taking the remaining 10%.
Additionally, OMRAN Group plans to acquire a 1.4% stake in TUI Group, pending final agreements and approvals, signaling a deeper strategic alignment. Both parties are committed to sustainability, ensuring that the projects adhere to the highest international standards while supporting Oman’s economy, society, culture, and environment. The developments are expected to create direct and indirect jobs, boost small and medium enterprises, and solidify Dhofar’s position as a global tourism gem, advancing Oman’s ambitious vision for 2040.
