BY KULDEEP SINGH YADAV
The 28th edition of the Dar Al Atta’a Exhibition was inaugurated at the Oman Convention and Exhibition Centre in Muscat Governorate, drawing wide participation from entrepreneurs, artisans and businesses across the Sultanate and the Gulf. Organised by the Dar Al Atta’a Association, the four-day exhibition features more than 500 exhibitors showcasing a diverse array of products, including fashion, accessories, gold and silver jewellery, perfumes, incense, luxury goods, handicrafts, and offerings from small and medium enterprises.
The event was held under the patronage of Her Highness Sayyidah Afra bint Talal al Said, and attended by Maryam bint Issa Al Zadjali, Founder and Chairperson of Dar Al Atta’a Association. Now in its 28th edition, the “Giving Exhibition” continues its humanitarian mission of providing Eid clothing to more than 5,000 children from underprivileged families registered with the association. At the same time, it serves as an important economic platform by supporting family income and creating marketing opportunities for SMEs and entrepreneurs. This year, the exhibition introduced an integrated electronic system as part of its digital transformation efforts.
The system facilitated exhibitor registration, space booking and fee payments, while electronic payment solutions streamlined visitor entry. Organisers said the new measures improved visitor flow, reduced waiting times and will help evaluate and enhance future editions. Maryam bint Issa Al Zadjali noted that this year’s exhibition comes in a renewed and distinctive format compared to previous editions. She described it as one of the most prominent annual charitable exhibitions in Oman, highlighting the diversity of local and Gulf participation, which has enriched both the quality and variety of the showcased products.
