BY MOHAMMAD TARIQUE SALEEM FROM KUWAIT
In the heart of Kuwait lies a sweet haven that has captivated the taste buds of countless individuals for over a century. Al Shamali Sweets for Nuts & Tahini, established in 1885 by Yusuf Khaleel Shamali and Ali Khaleel Shamali, is more than just a confectionery; it is a legacy of authentic Arabian flavors and a symbol of Gulf culinary tradition.
The hallmark of Al Shamali Sweets is its dedication to crafting Arabian sweets that perfectly embody the flavors of the Gulf. From the delicate layering of baklava to the nutty richness of halawa, every bite offers a journey into the culinary heritage of the region. The unique blend of traditional recipes with high-quality ingredients has earned Al Shamali Sweets a reputation as the go-to destination for sweet connoisseurs.
Customers, both locals and international travelers, are enchanted by the shop’s offerings. Many make special trips to Kuwait solely to indulge in the delights of Al Shamali. The shop’s 18 branches spread across Kuwait ensure that this sweet indulgence is accessible to all. Under the stewardship of Abdul Hameed, the in-charge of operations, Al Shamali Sweets has expanded its reach beyond Kuwait. The brand exports its products to all Gulf countries, cementing its status as a regional treasure.
The annual Dubai Shopping Festival at Dubai Global Village further amplifies its popularity, attracting sweet lovers from around the world who eagerly line up to savor its offerings. Al Shamali Sweets is not just a favorite among the masses; it has also earned a royal seal of approval. The palaces of the kings of Kuwait, Saudi Arabia, Dubai, and Bahrain are among its esteemed clientele, underscoring the unmatched quality and taste of its products.
The scale of operations at Al Shamali Sweets is impressive. With a workforce of approximately 250 dedicated employees, the factory churns out 240 varieties of sweets. Each variety reflects meticulous craftsmanship and a passion for preserving tradition while embracing innovation. Whether it is the syrup-drenched kunafa or the nut-filled maamoul, Al Shamali Sweets caters to a wide array of palates. The emphasis on maintaining consistency in taste and quality has been pivotal in sustaining its legacy for nearly 140 years.
Al Shamali Sweets is more than a business; it is a cultural institution that preserves the rich gastronomic heritage of the Gulf. Its success story is a testament to the power of tradition, innovation, and dedication.As the brand continues to expand and bring Arabian sweets to global audiences, it remains creations. Whether you are in Kuwait or visiting a Gulf country, indulging in Al Shamali Sweets is an experience that lingers long after the last bite. For those who seek the authentic taste of Arabian sweets, Al Shamali Sweets is the ultimate destination.
