By Mohammad Zubair
Alfa, a renowned Jordanian company specializing in personal care products, is excited to announce its participation in Beautyworld Middle East 2024, the premier beauty and personal care event in the region. This influential exhibition will take place at the Dubai World Trade Centre from October 28 to 30, 2024. During the event, Alfa will present a handpicked collection of its top-tier skincare and beauty products that encapsulate the heritage and craftsmanship of Jordan, reaching a broad audience of industry professionals and enthusiastic visitors from around the globe.
Alfa’s involvement in Beautyworld Middle East underscores its commitment to showcasing the exceptional quality and innovation that Jordan brings to the global beauty market. The exhibition serves as an unmatched platform for networking, providing Alfa with the opportunity to engage with over 1,900 exhibitors from 60 countries. This year’s event anticipates drawing more than 70,000 industry specialists, offering significant exposure and collaboration potential with leading brands and experts.
Beyond its current showcase in Dubai, Alfa is also looking forward to participating in Beautyworld Saudi Arabia in April 2025. This upcoming event, set to be held in Riyadh, marks an essential step in Alfa’s strategy to deepen its footprint within the Saudi Arabian beauty market. It presents another valuable chance to share the distinct qualities and traditions of Jordanian personal care products with a wider regional audience, reinforcing Alfa’s dedication to representing its homeland’s expertise and quality on an international scale. Through these strategic participations, Alfa reaffirms its mission to elevate Jordanian personal care products, enhancing their reputation and availability across the Middle East and beyond.
