ARABIAN TIMES NEWS NETWORK
Choithrams and Procter & Gamble (P&G) mark nearly a decade of collaboration with the return of their impactful “Don’t Snooze the Pink Alarm” campaign this Breast Cancer Awareness Month. In partnership with Zulekha Hospital, the initiative reinforces the importance of early detection and regular screening, continuing the long-term commitment of both brands to women’s health and community wellbeing.
Throughout October, select Choithrams stores across the UAE will “turn pink” to encourage awareness and participation. Customers who purchase selected P&G products will receive a complimentary breast cancer consultation and mammogram at Zulekha Hospital. “For almost ten years, Choithrams and P&G have worked together to make preventive healthcare accessible and to spread awareness on early detection,” said Mark Mortimer Davis, CEO of Choithrams.
“Our ongoing collaboration with Zulekha Hospital is a testament to the positive change that can be achieved when leading brands unite for a shared cause.” The campaign continues to demonstrate the power of cross-industry partnerships, as Choithrams, P&G, and Zulekha Hospital join forces to support women’s health and inspire proactive wellness across the UAE.
