ARABIAN TIMES NEWS NETWORK
For years, online advertising has worked the same way. Businesses pay Google and Meta to show their ads. Website owners let those same giants place ads on their pages. And in the middle, the platforms keep a hefty slice of every dirham that passes through. AdsBay, a new marketing platform launched in Dubai by Virk Media Marketing LLC (virk.media), wants to shrink that slice. The gap in the middle Every ad network sits between two groups: advertisers who pay, and publishers who host the ads.
The difference between what the advertiser spends and what the publisher earns is the network’s margin. With the biggest platforms, that margin is substantial. Under Google’s own published AdSense terms, Google keeps roughly a third of display ad revenue, and close to half on search ads placed on partner websites. Meta does not publish a single fixed figure, and advertisers on both platforms rarely see exactly how their budget is split. AdsBay takes a different approach. The company says it keeps only 10 to 15 per cent as its margin, meaning the remaining 85 to 90 per cent goes to the publishers whose websites and apps carry the ads.
Advertisers get more of their budget working in actual placements, and publishers take home a far bigger share of what those ads earn. Why it’s a win-win For a Dubai business owner, a lower margin means each dirham stretches further. More impressions, more clicks, more customers for the same spend. And because publishers earn more on AdsBay, quality websites and apps have every reason to join the network. For advertisers, that means better placements and more places to reach the right customers. And because AdsBay’s “Smart Budget” checks results every day and shifts spending toward the placements bringing real customers, advertisers aren’t just paying less for the middleman. They’re also wasting less on ads that don’t perform How it compares Google and Meta still offer enormous reach, and AdsBay isn’t pretending otherwise.
Its campaigns can run across search, social, video and its own publisher network, reaching more than 100 countries. But where the giants built their systems for global scale, AdsBay is built for something more focused: clearer pricing, a bigger share for publishers, and a single dashboard showing spend, leads, sales and return side by side. Open now Businesses can sign up and launch their first campaign today at adsbay.ae, with a dedicated sales team on hand for agencies and larger brands. In a market where every business watches every dirham, a platform that puts more of the ad budget to work may find plenty of takers.
